The funding, managed by trade marketing body Seafood Scotland, will support seafood businesses to access new markets within the UK and abroad, including campaigns in Asia, Europe, North America and the Middle East.

The work will also include developing a strategy to encourage sustainability and improve quality assurance and accreditation of seafood produce.

As major international trade events begin again, together with a number of virtual online events, these platforms will enable Seafood Scotland to engage with buyers to experience first-hand the broad range of seafood available.

In Scotland, ‘buy local, support local’ campaigns will also encourage growth in the domestic market, capitalising on rising demand for seafood provenance and quality.

As the hospitality industry continues to re-open, Seafood Scotland will form close links with leading chefs, working alongside them to make Scottish seafood a prized, premium item on menus across the globe.