The Covid-19 Vaccine Communication Handbook
The Covid-19 Vaccine Communication Handbook sets out the facts about the vaccines, highlighting how they are overwhelmingly safe and effective.
It is intended that the guide will help to combat conspiracy theories and other misleading claims that are being shared on social media, which could potentially harm vaccine uptake.
Co-author Professor Adam Finn, a University of Bristol virologist who has played a key role in the Covid-19 vaccine developments, said: “Accurate information about vaccines is becoming harder to distinguish from convincing but misleading fiction.
“This reduces uptake and so their impact on public health and harms us all. Although vaccines enjoy majority support that politicians can only dream of, we can no longer take this for granted.
“It’s time to take the initiative in ensuring people are not duped into making wrong decisions that harm them, their children and their communities.”